Qora Cladding Brings Dynamic, Next Generation Siding to the 2024 International Builders’ Show
New and emerging technologies take center stage in Las Vegas this week as Arcitell, a global leader in high-end composite building materials, showcases its complete line of next generation Qora Cladding at the 2024 International Builders’ Show at the Las Vegas Convention Center, February 27-29, 2024.
Qora features the true texture, color, and variation of authentic stone, brick and wood facades using a patented, revolutionary fiberglass-reinforced rigid foam core. Qora is a looks-like-the-real-thing, complete siding system with easily interchangeable, mechanically-fastened lightweight panels and accessories, including ledge sills and corners, that removes time and material complexity for a beautiful finish. Qora complements any vinyl, wood or fiber cement siding exteriors for a mix and match, customized look.
Featured in QORA Booth C9335 are several of the company’s newest innovations and industry collaborations.
A Dynamic Industry Partnership
At the centerpiece of the display is a unique fireplace wall application featuring Qora Stone Ashlar Drystack and Touchstone Home Products Sideline Elite Electric Fireplace.
Ashlar Drystack is Qora’s signature stone offering, creating the stately and distinctive look of authentic precision-crafted Ashlar stone, with narrow joints, brilliant coloring and stunning earth tones. Ashlar Drystack is available in four earth tone hues—Highland, Honeybrook, Hoosier and Country Slate, along with a full range of inside and outside corner accessories, trim, and ledgesills.
The Touchstone Sideline Elite® Smart Electric Fireplace is designed for easy installation and smart operation and is a beautiful addition to any room. This WiFi-enabled smart fireplace is easy to operate by remote control, mobile app or voice command with compatible smart home devices. It also features a slim frame with spacious flame view, a built-in heater, thermostat and timer, realistic flames that can be enjoyed with or without heat, and 60 flame and base color combinations.
Touchstone Home Products Vice President of Sales, Evan Bradlee shares, "Builders know a fireplace accent wall adds value and desirability to a home. With Touchstone® Electric Fireplaces and Qora Cladding, you get the same fireplace ambiance, at a huge cost savings. Easily add a beautiful fireplace to any room - no chimney, gas line or masonry needed. Homebuyers love Touchstone's top rated, true-to-life flame display and smart home technology, and the authentic look and feel of Qora Cladding stone and brick.”
“The partnership between our two companies has opened up a whole new world of application possibilities for Qora,” said Brian Martin, vice president of sales and marketing for Qora Cladding. “We are grateful to Touchstone for their creative ideas and support as we look to expand our brand throughout the builder community.”
This Isn’t the Yellow Brick Road
QORA brings a whole new approach to brick cladding this year, showcasing its Traditional and Antique finish QORA Brick panels. Qora Brick brings the stately look of time-honored brick construction blended with the advanced simplicity of modern-day materials, for a finished, authentic, stately appearance. Made with Qora’s signature, patented fiberglass-reinforced core, Qora Brick comes in lightweight 48” x 18” panels that can be mechanically fastened, features built-in breather button offsets for water drainage, and seamless panel joints.
“Brick is such a beautiful way to clad a home,” adds Martin. “Cost, weight, and labor have made it prohibitive for some builders in recent years. Qora brick gives builders the true look and texture of authentic brick without labor worries and even wet work. Its lightweight and fire-resistant properties, not to mention its incredible curb appeal, make it an ideal option for new home construction and remodeling.”
Bring on the Raiders, Baby!
Also joining Qora in C9335 is Oakland Raiders legend, Linebacker Phil Villapiano, an All-Pro who played for the storied Raiders teams of the 1970s. Villapiano was a key member of the vaunted Raiders defense and was instrumental in their win over the Minnesota Vikings in Super Bowl X1. He will be appearing and signing autographs from 10 am-2 pm, Tuesday and Wednesday, February 27 and 28th in the Qora Booth.
